2013 Exhibitions

Austrian-based Engel extends its market profile in Thailand with the opening of its new sales and service branch at the beginning of April.

Engel Machinery (Thailand) Ltd., which is located in Bangkok, will also play a key role in terms of the company's presence in Southeast Asia: amongst others, sales and service in Indonesia and the Philippines will be overseen from Bangkok. As the Managing Director of Engel Machinery, Gilles Lefevre will head the team absorbed from the company’s previous sales office (also in Bangkok) has been absorbed by the new branch,

Managing Director of ENGEL Machinery (Thailand) is Gilles Lefevre, who will take charge of a seven-strong team of sales and service personnel in the Thai capital. “As far as the automobile industry is concerned, we are already one of the leading suppliers in the region. Packaging is a fast-growing area being driven by fresh momentum from Indonesia in particular”, said Lefevre.

“The new structure will enable us to handle current growth, as well as the expansion we expect in the future, even more effectively. It will also allow us respond more flexibly to the rapidly developing markets in southeast Asia, ” h added,

The new branch will benefit from the global production network of the Engel Group in the process; to this, Lefevre commented, “Across the spectrum of injection moulding machines, we are able to guarantee our clients fast delivery times. Thanks to decentralised manufacturing in China and Korea, it is also possible to adapt our injection moulding machines and system solutions to the specific needs of local plastics processing firms.”

Engel is now the only western producer of injection moulding machines with two production sites in Asia, and both plants have expanded significantly over the past business year.

Meanwhile, the company’s market presence will also be enhanced in Indonesia with a representative office and two application and service technicians.

The firm’s major success in Asia has been due in large part to continual investment in its local sites. In business year 2012-2013, it achieved market share of 10% in the relevant Asian market, whilst generating turnover of EUR135 million, another record for the region.