Arburg’s warehouse in China in proximity to customers

German injection moulding machine maker Arburg new 1,500 sq m machine warehouse that began operations in March 2013 in the Waigaoqiao FTZ free trade zone to the North-East of Shanghai. “is offering even better customer proximity in the Asian region”, says the company. “Now, they have access to a broad range of Allrounder machines, which are stored in China and adapted to customer requirements locally. Long delivery times from Europe are thus a thing of the past,” said Zhao Tong, Managing Director of Arburg Shanghai.

The warehouse holds a selection of hydraulic, hybrid and electric Allrounders as well as Multilift robot-systems for the Asian market. The delivery times are a powerful argument, particularly for those customers who require new machines at short notice, according to Arburg.

This is confirmed, for example, by Zhengium Qian, General Manager of TSP Electronics Technology, Shanghai: “We compared several machine manufacturers. Because the quality and delivery times offered by Arburg were right, we opted for two hydraulic Allrounders from the Golden Edition machine series.”

It is not only Arburg customers in China who benefit from the new warehouse, but customers throughout Asia: “If necessary, we are now easily able to deliver machines directly from the Shanghai warehouse to Indonesia, Singapore, Thailand or Malaysia, for example,” says David Chan, Arburg Managing Director for the ASEAN region.

“Our technicians adapt the modular Allrounders to our customers' requirements, ensuring fast commissioning on-site,” points out Max Man, Managing Director of Arburg Hong Kong and Shenzhen, to mention a further advantage. “This allows us to further intensify our operations in Asia.”

Arburg has been present with its own organisations in Asia for 25 years. Today, around 50 employees assist customers – from sales, applications technology consulting and training, through to technical support. Whereas initially, the customers were mainly global players from the West, every second customer comes from within the region today. A further trend is that the quality of the machines which Arburg exports to China is increasing. This is evidenced by a growing proportion of electric Allrounder machines featuring robotic systems and complete turnkey systems.

(IMA)

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