On Robot, OptoForce eye SEA market; to grow by 250% in cobots sector

Robotic solutions experts On Robot

Robotic solutions experts On Robot and OptoForce are aggressively targeting Southeast Asia, aiming to grow 250% in the region this year. Demand will come from the electronics, automotive and CNC machining industries.

From 2010 to 2015 robot numbers rose 70% to 887,400 units and by 2025, it is estimated that 700,000 collaborative robots (cobots) will be installed globally, according to the World Robotics Report 2016, published by the International Federation of Robotics (IFR).

Southeast Asia is a powerhouse for the automotive industry in Asia. In Q1 2018, the region’s production rose 7.3% to 1.09 billion vehicles, led by Thailand, Indonesia and Malaysia. The automotive industry has been the largest driver of the robotics industry worldwide for decades. The market value for cobots in the global automotive industry was US$23.5 million in 2015 and is projected to reach USD 470 million by 2021, at a CAGR of 64.67% between 2015 and 2021.

Electronics is the largest export sector in Southeast Asia, comprising 25% of the region’s total exports in goods. Top electronics producers include Thailand, Philippines and Malaysia. Electronics is the second largest cobot integrator, accounting for 18% of global demand in 2015. By 2021, electronics is forecast to invest approximately USD 475 million in cobots.

Based on the above, On Robot and OptoForce have appointed Niels Ole Sinkbæk Sørensen as Area Sales Manager, Asia Pacific, based in Kuala Lumpur.

Commenting on the promise of Southeast Asia, Sørensen said, “We see increasing robotic solution adoption in Southeast Asia with Singapore, Thailand and Malaysia leading the region in industrial robot density. This makes the region an important market with huge potential.”

“Advances in robotics and automation technology such as collaborative robots (cobots) will change the face of work in Southeast Asia. The technology is transforming industries, increasing productivity and output quality while improving workers wellbeing by reducing the burden of repetitive and strenuous tasks. Employees are now able to program and operate robots easily with minimal training and technical skills,” said Niels.

On Robot’s RG6 gripper

Based in Denmark, On Robot specialises in electric two-finger grippers, namely RG2 and RG6, for cobots. Following the ‘plug and produce’ concept, they can be deployed quickly and easily on all Universal Robots (UR)’ cobot arms without external cables. They are used in various industries from electronics and automotive to banking and agriculture, carrying out pick and place, machine tending, packaging, testing and other tasks.


Founded in 2012, in Budapest, Hungarian OptoForce is a provider of multi-axis force and torque sensors for most industrial robots, combining silicone and infrared light. The sensors equip robots with a sense of touch. It can feel very small counterforces and make the corresponding course corrections in real time. This allows assembly tasks which require high precision to be automated such as pin insertion, arc welding and surface-finishing work like polishing, sanding and deburring.

“Robotic technology is helping businesses automate their processes easily, operate more sustainably and provide safer working conditions. Our technology allows robots to be programmed to perform complex, intricate tasks and work safely alongside people. Subsequently, workers can focus on tasks that require ingenuity and dexterity, while robots manage repetitive and strenuous tasks.

“We invest significantly in R&D and have developed technologies that are affordable for SMEs and foster easy automation adoption. Our tools are safe and easily deployed. They can be programmed by workers without any prior knowledge in robotics, making automation well within reach for SMEs in the region,” added Niels.


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