Sumitomo Demag posts record sales in 2015


At a time when some companies are struggling with profitability, German/Japanese machinery maker Sumitomo (SHI) Demag has presented record results for 2015, with sales at EUR234 million, up 11% on the previous year, and a significant increase in strategic market share. These impressive growth figures are the result of the strategic changes initiated in April 2015, i.e. the focus on core competencies, the pooling of the two German production sites into one production centre and the capacity expansion at Demag Plastics Machinery in Ningbo, China.

“In 2015, we took a new – and successful – approach to our sales and customer-service strategy. In future, we will strive to consolidate and sustain this success. A strong sales and customer service department is the cornerstone for our company’s consistent customer and market orientation and the driving force for a successful future“, says Gerd Liebig, CSO Sumitomo (SHI) Demag. With new subsidiaries in Hungary and Austria, the company has significantly improved its market cultivation. These measures were aimed at improving the quality of sales consultancy and speeding up the service department’s solution management. Sales structures in Israel, Saudi-Arabia and Iran were also expanded and consolidated. And as a new approach to customer service, the old name “After Sales” was changed to the new title “Customer Service”, which comes with a stronger focus on international customer service.

“We can be proud of our achievements in 2015. Our shares in target markets, such as automotive and E+E, have increased significantly, as have our shares in the market for all-electric injection moulding machines. The demand, particularly in the market segments relevant to complex all-electric machines such as packaging, has risen sharply. In 2016, we will to continue our efforts to consolidate our market position and be successful. The excellent results in 2015, which vastly exceeded our expectations, provides us with the strength for new strategic investments“ says Tetsuya Okamura, CEO Sumitomo (SHI) Demag.

Modernising its machine range, Sumitomo (SHI) Demag has recently made an investment in the double-digit million range. The expansion of industry-oriented sales efforts and the establishment of additional sales outlets are next on the agenda.

“We have intensified our efforts to consolidate and expand our production portfolio in 2016. This year will be dominated by the K trade fair, where our company will present an abundance of innovative products with a strong focus on our target segments. Among these will be new machines with a clear focus on higher output rates for injection moulders as well as advanced functions and integration options for existing machine ranges.

“In these times of economic challenges, we are also focusing on flexible production options. Last year, we embarked on the strategic realignment of our two German production sites with the clear objective of honing our competitive edge. In this endeavour, we benefitted from the expertise of our Japanese colleagues, who helped us to establish efficient production concepts based on lean management methods“, Andreas Schramm, CTO Sumitomo (SHI) Demag, explains.

The Management Board expects additional growth in segments such as packaging, automotive and medical engineering. Newly established Business Developments will promote the traditional brand’s reputation for industry-specific expertise and professional, application-oriented consultancy.

The global development and production network of Sumitomo Heavy Industries and Sumitomo (SHI) Demag is comprised of four facilities in Japan, Germany and China with more than 3,000 employees. The product portfolio includes all-electric, hydraulic and hybrid injection moulding machines with clamping forces of between 180 and 20,000 kN and with more than 115,000 installed machines globally.

At Sumitomo’s headquarters in Chiba, Japan, the company manufactures machines with clamping forces in the small to medium range. Nearly 95% of all delivered machines are equipped with an all-electric drive concept. More than 5,000 machines sold per year make Sumitomo Heavy Industries and its plastics machinery division one of the largest manufacturers of injection moulding machines in the world.

The production at Demag’s German headquarters in Schwaig and Wiehe focuses hybrid drive concepts for the Systec Servo as well as on high-performance and high-speed El-Exis SP and Systec SP machines. Electric injection moulding machines of the IntElect range for the international market are also manufactured in Germany.

In Ningbo/China, at the facility set up in 1988, last year, the local subsidiary Demag Plastics Machinery (Ningbo) installed a new facility with a total floor space of 13,000 sq m for the production of machines from the Systec C series with clamping forces ranging between 500 and 10,000 kN for the Asian market.


Copyright (c) 2016 www.injectionmouldingasia.com. All rights reserved.