Hella expands operations in China; jv with BAIC

Germany-based automotive parts supplier Hella Group is continuing to strengthen its presence on the rapidly growing Chinese automobile market, this time by setting up a joint venture with the leading Chinese automobile manufacturer, BAIC. Hella BHAP Automotive Lighting, which has a nominal capital of EUR30 million, is to expand the already existing Hella location in Beijing by turning it into a full service provider of car lighting.

Early this year, Hella launched yet another production location in Jiaxing. Jörg Buchheim, Managing Director of the Hella Chinese companies, explains: "China is a tremendously important market for Hella. During the last fiscal year of 2012/2013, we were able to generate about 8% of our total sales here on this market and we expect this amount to continue rising in the coming years. And for that reason we are investing in the sustainable expansion of our structures - in the realms of production and in those of development - in a targeted way."

Hella has been operating on the Chinese market since the beginning of the 1980s, initially using the vehicle of cooperation and license agreements. Today the company employs 4,500 members of staff in China at ten locations dealing with development, production and administration. Beijing Hella BHAP Automotive Lighting is yet another important milestone for the company.


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