New Chinese warehouse to reduce lead times for Arburg

Germany-based injection moulding machine maker Arburg recently held a lively ceremony (with a traditional lion dance to banish any evil spirits from the premises) to officially open its new 1,500 sq m machine warehouse in China. Around 100 customers were at the event and after the ceremony were treated to a presentation featuring four applications on Allrounder injection moulding machines and more.

According to Benjamin Franz, Business Development Manager Asia, in his welcoming address, “Arburg has reached a new milestone in its operations in China, and it will certainly not be the last.”

During his speech, he also emphasised that customers in Asia will now benefit from shorter delivery times. The new warehouse in the Waigaoqiao free trade zone holds a selection of hydraulic, hybrid and electric Allrounders as well as Multilift robotic systems for the Asian market. The made-in-Germany Allrounder machines will be adapted to individual requirements quickly and easily, says the firm.

Arburg has been present with its own organisations in Asia for 25 years. Today, around 60 employees provide customer support – from sales, applications technology consulting and training, through to technical support. Whereas initially, the customers were mainly global players from the West, every second customer comes from within the region today. The firm also says that a further trend is that the quality of the machines that Arburg exports to China is increasing. This is evidenced by a growing proportion of electric Allrounder machines featuring robotic systems and complete turnkey systems.

(IMA)

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