Engel sets up regional base in Thailand


With Southeast Asia being one of the most dynamic, rapidly growing markets in the world, injection moulding machine manufacturer Engel, with headquarters in Schwertberg, Austria, has established a regional hub in Bangkok, Thailand, for its local subsidiaries and representatives. This office adds on to its sales and service subsidiaries in Singapore, and Vietnam.

"We are viewed as a technological leader in the region, are among the leading regional providers for the automotive supply sector, and are experiencing a great deal of growth, especially in the area of packaging", says Christoph Steger, CSO of Engel. "This is precisely why we are now combining the responsibilities for these dynamic markets: to benefit even more from the resulting synergies in future, while at the same time, together with the strong local teams, fulfilling the specific requirements of individual countries in an even more customised manner."

Starting October 1, 2016, Romain Reyre will be taking on the management of the new unit. As President Southeast Asia, he will be responsible for the entire region. Romain Reyre can look back on 25 years of professional experience in the plastics and packaging industry. Within this time, he has lived in Europe, the US, Latin America and Southeast Asia.

Steger adds, "In combination with the established teams in the individual countries, the new Southeast Asia hub will increase our market clout in the region. We will be able to even more effectively support our customers there in successfully solving the challenges presented by increasing quality and efficiency requirements."

The family-owned company says it is the only European injection moulding machine manufacturer that has three production plants in Asia, thereby guaranteeing its customers short delivery times, fast service, and flexible adjustment of products and system solutions to regional requirements.

In the 2015/2016 financial year, the group achieved global sales of more than EUR1.25 billion and has more than 5,400 employees worldwide.


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